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Program Underwriting
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Program Underwriting

Dedicated to celebrating the human intellectual and creative spirit, Jefferson Public Radio has attracted a growing audience of influential listeners. It’s an audience that values and expects quality in their lives. And, it’s an audience that’s difficult to reach using conventional media outlets.
Featuring National Public Radio’s award-winning news magazines, Morning Edition and All Things Considered, as well a host of celebrated music, entertainment and cultural programs, sponsoring programming on JPR is an effective way to enhance the image of your business or organization.
Underwriting announcements inform JPR listeners about your business or organization and describe the products and/or services it provides to the community. Because JPR broadcasts very few underwriting announcements per hour, your message doesn’t need to compete within the cluttered environment of commercial media – it stands out and is heard.
JPR listeners are well educated and active. They don’t just listen, they get involved. They’re leaders in their communities – decision makers on whom your message will have an important impact.
Compared to the average U.S. population, public radio listeners are:
     • 147% more likely to be college graduates
     • 104% more likely to be professionals or managers
     •    47% higher average household income

We believe our underwriters are special…and our listeners do, too. In fact, they’re 86% more likely to have a positive opinion of a business or organization that supports public radio. And 70% say a business’ support of public radio has a positive influence on their decision to purchase that business’ products or services.  Support Jefferson Public Radio with your underwriting dollars. Our listeners are likely to support your business or organization in return.
For more information about program underwriting on Jefferson Public Radio please call us at 541.552.6301, send email to:, or download the Program Underwriting Information Packet below. 

* Source: A Comprehensive Analysis of Public Radio Listeners, Liebold & Assoc., Inc., Annapolis, MD.
** Source: Simmons Market Research Bureau Study of Media and Markets.

Download File
Underwriting Info Packet, 7-08.pdf

  Underwriting Information Packet

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